What is the differences between democratic participant. The theory is stricter than libertarian and social responsibility which makes it more responsible towards the needs of the audience. Pdf communication theory and alternative media researchgate. Democratic participant media theory media a bilingual monthly. Political reporting and government broadcast media. The idea of democratic participant theory was started by grassroot level. View academics in democratic participant media theory on academia. The government establishment and the political system appeared immutable. Normative theories of the press 6 theories firstclass. Normative theories, authoritarian media theory, sovietcommunist media theory, libertarian or free press media theory, social responsibility media theory. Free press means that all forms of media must be totally unregulated.
Another examples are the trend of social action through social media and language programs through phone apps. Development theory development theory dependency and world systems theories. From the 1960s onwards call could be heard for alternative, grassroots media, expressing the needs of. It will be an essential resource for anyone interested in modern india, communications theory, world popular music, or contemporary global culture. People can and must express their views freely, exchange ideas without fear, and with absolute freedom, making use of innovations in technology. Democratic participant media theory this paper is anchored on a mass communication theory known as democratic participant media theory which was actually developed by dennis mcquail during the 80s. A theory of media power and a theory of media uses. View democratic participant media theory research papers on academia. Siebert, theodore peterson and wilbur schramm in their book called four theories of the press. In other words, the theories concern ideal functions of the press, what the press should do. Pdf a theory of participatory democracy based on the.
Democratic participant theory of media emphasis on the following. Democratic participant theory welcome to newsnowmagazines. They reported on anything like sex, explicit things, showed dead bodies and so on. Democraticparticipant theory is in the support of following. Development media theory democratic participant theory. Often it is called as western theories of mass media it is a type of theory that describes an. Democratic theory is an established subfield of political theory that is primarily concerned with examining the definition and meaning of the concept of democracy, as well as the moral foundations, obligations, challenges, and overall desirability of democratic governance. There are six normative theories of the press, in 1950 siebert et al mentioned four theories, two more were added by mcquail in 1980. Libertarian theory the libertarian theory developed slowly in the sixteenth century being.
Also, other researchers are free to utilize and develop. And free media will thrive as it will keep the abuses of power. A broadcaster shall be free to sell airtime for the purpose of political campaigns provided. Democratic participant media theory considers communication or mass media as very important and should be managed by the professionals. The democraticparticipant theory and development media theory are of special important to us here because they are theories tailored to suit developing nations. Democraticparticipant theory is a type of theory that emphasizes and supports the media multiplicity, local nature of the media, horizontal media involvement and interaction. Also, this paper examined issues that affect global media outlets that make use of citizen journalism to produce news contents. It proposes that the media should propagate, support and promote the views and opinions of. At first the word normative theory was pronounced in usa during the height of cold war with communism and soviet. The role of regional media as a tool for building participatory democracy dr. To understand the soviet media theory of the press, one must examine the soviet interpretation of the word freedom. Democratic media is the idea that the media should be organised along democratic lines rather that strictly commercial lines. This theory is the latest in the field of media theories, and professor mcquail is its proponent.
The democratic participant theory is, in a way, the technological version of the. This theory is the latest in the field of media theories, and professor mcquail is its. Normative theories of mass media mba knowledge base. Other normative theories development media theory democraticparticipant theory western concept authoritarianism concept revolutionary concept 31. Mass communication talk, weblog is providing information relating to mass communication and media, how to research in mass communication.
This theory also says that man is capable of determining his own destiny when given all the facts will make the right choice in this theory everybody has the right to be free. Modernization theory claimed that once developing societies came into contact with western european and north american societies, they would be impelled toward modernization and, eventually, would achieve the economic, political, and social features characteristic of the nations of western europe and the united. Pdf introduction to communication and media studies. Soviet media theory is imitative of leninist principles which based on the carl marx and engels ideology. Based on principles from democratic participant media theory, the paper argues that participatory journalism can serve as a watchdog to the development process of a nation.
In addition, the principle tenet of soviet political life is one of unity the rise of the working class, the revolution. Theory says the state have absolute power to control any media for the benefits of people. Democraticparticipant theory of mass communication. The normative theories of the press or media hence, explains how ideal media ought to operate with specific system of social values.
In reference to the book models and theories of communication chapter 4, which talks about the various theories of the press, which are, the authoritarian media theory,the sovietcommunist theory, libertarian media theory, social responsibility theory, the development media theory and the democratic participant theory. Democratic theory political science oxford bibliographies. In other words, both empirical analyses and theoretical critiques of media performance routinely rely on some normative theory or a model of ideal democracy as a normative basis. Examples of democraticparticipant theory of mass communication. The democratic participant media theory is a variation of the. Theory b libertarian theory c social responsibility theory d soviet communistworkers theory e other theories. This classic catalogue was later supplemented with the theory of growth, which stipulated the functions to be assumed by the media in developing countries, and the democraticparticipant. Democratic participant media theory, development media theory. Cassette culture is the first scholarly account of indian popular music and the first case study of a technological revolution now occurring throughout the world. The community can work for themselves as social action. This theory has greater relevance in the liberal democracies of the developed world. Emerging from the commissions publications and solidified in the literature of journalism by four theories of the press, this new theory maintains that the importance of the press in modern society makes it absolutely necessary that an obligation of social responsibility be imposed on the media of mass communication. Media should perform positive functions for society.
Uses of democratic theory in media and communication studies. Democratic media is a form of media organization that strives to have the principles of democracy underlying not only the production of content, but also the organization of the entire project. Democraticparticipant theory was proposed in recognition of new media developments and of increasing criticism of the dominance of the main mass media by private or public monopolies. To ensure trustworthiness of data, triangulation of data sources and data generation techniques was done. Mass communication theories explore explanations for how we interact with mass communication, its role in our lives, and the effects it has on us. It emerged in response to the elitist nature of the press. Media should respond to the desire and needs of their recipients. Democratic participant media theory media a bilingual. Its emphasis is that the prevailing democratic, commercial and professional hegemony in media system should be done away with so as to ensure easy access to the media by allowing potential users and consumers. Assignments and internships reports of electronic and print media.
The soviet constitution guarantees both free speech and a free press. The democratic participant media theory democratic participant theory was propounded by dennis mc quail in the year 1987. The democratic participant theory is, in a way, the technological version of the libertarian theory. The government undertake or controls the total media and communication to serve working classes and their interest. Explication of theorectical foundation of communication policy jide johnson department of mass communication. In this sense, the general idea that different models of democracy imply different roles and expectations for the media is quite. How does the anc understand freedom of the press considering that it proposed a. Development theory dependency and world systems theories. Democratic participant media theory research papers academia.
Democratic participant theory is a modification of social responsibility theory. Its responsiveness to political and economical pressures and the professional hegemony in. Appraisal of democraticparticipant theory and development. Democratic participant press theory this theory, on the other. But will the existing power centres permit such free expression through the. Grounding theories of mass communication introduction to. Unit 4 cognitive dissonance festinger, selective perception jerome burner and leo postman. Democraticparticipant theorydemocraticparticipant theory this theory tells about. Strengths of democraticparticipant theory of mass communication. Its location is mainly in rich, developed countries where the citizens have the scientific, technological and. Lets look at five fundamental theories of mass communication. It is commonly accepted that different theories of democracy imply different normative frameworks for evaluating media performance. However, it has also been argued that media and communication.
The examples of democraticparticipant theory are the present concepts of community newspapers, community radios and televisions. The local nature of media, media multiplicity, audience participation and interaction and adopting new technology for media. The new media trends and developmentsthe new media trends and developments in the worldin the world criticism on the private and publiccriticism on the private and public monopoly in mass mediamonopoly in mass media democratic participant. Political reporting academic journals athens institute for. Democratic participant media theory nnamdi azikiwe. Journalism, citizen journalism, practice of journalism, profession of journalism introduction and background to the study.